Customer studies

Test of willingness to pay:

The price is a determinant of purchase OTC products and our studies service allow you to determine the willingness to pay of consumers in relation to the perceived health benefits and then to define an optimal price for your product.

Analysis of health needs:

We conduct epidemiological studies and market research to identify in the general population or in a specific population the prevalence of the potential targets for medical devices. We also explore the expectations of people in relation to the main benefits of your drug, medical devices or services.

Mapping determinants of purchases:

This test will allow you to:

  • to know the sensory determinants of your product and thereby adjust the colour taste, texture, ingredients and the dosage of the product;
  • Identify the packaging which may triggers the purchase;
  • Assess the rate of acceptance of your product and the customer satisfaction;
  • Identify strengths and weaknesses of your product by comparative tests with competing products.